Augmented Reality - Thnk Tank 2011
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Mobile: Transforming the delivery of today’s hospitality experience
Understanding the purchasing behaviour of our customers is one of the keys to success. Nowadays, business and leisure travellers can search, organise and bok their trip through many channels, and the latest one is mobile, smartphones. As the article points out, 77% of business travellers use their smartphones to plan their trip. Nowadays, many travel applications to download on smartphones exist. Phone applications are very useful and beneficial for hoteliers as it makes their access for customers easier. They are bookable anywhere and at ay time (in public transportation, in waiting lines, while waiting to board on a plane, ...). Another advantage is that it is as safe as computer. I believe that today, if companies do not have a strong presence on social medias and mobile, you are "killing" your business. Companies need to integrate a mobile strategy in their overall strategy to stay competitive and bring in business through new distribution channels.
Link to the article
Link to the article
mercredi 16 mars 2011
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