Comment on Customer Loyalty Article

This article on customer loyalty is very intersting and indeed foster customer loyalty is a full time challenge. During my last internship in an international hotel chain, I have also experienced the importance of retention within the affiliate hotels. Indeed, for a hotel chain, it is important to foster loyalty of its members hotels, and this is not always very well understood. Besides bringing business to them, hoteliers need recognition, just like guests in a hotel need a personalized service. Customer loyalty is often an issue that is not taken care of as a priority for hoteliers, but I believe they should focus a lot more on finding ways to attract these clients again.