Mobile phones have incredibly changed since their creation. Indeed, it was first created to communicate more easily with people by phoning or texting them. Today, with the smart phones, you can share information via applications. Smart phones almost replace computers. A smart phone is really useful on the travel market, especially for travelers, as it can be seen as a travel tool. Indeed, you no longer need travel documents such as hotel confirmation, or flight reservations, dictionnary, travel websites, or travel guides. You can access all these documents via applications through smart phones. They are revolutionary for travelers. People search more and more their holidays via their smart phones. Therefore, as Deborah pointed out, it is important for companies to be visible and accessible through smart phones.
Link to Deborah's blog
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