I found this article very interesting for hoteliers in the sense that it reprensents a new opportunity to generate revenue. Just like Deborah pointed out, if hoteliers are ready to sell with zero margin, they can create income through additional revenue. Hoteliers tend to forget that anscilliary revenue is almost as much important as selling a room.
I agree with Deborah when she says that she would not recommend luxury hotels to work with Groupon. I would rather recommend it for 3* hotels when the demand is low.
Link to Deborah's article
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