I found this article very interesting as it deals with the influence of hotel visuals for travellers during their shopping process of searching a hotel and booking a room. As the article says, the number of hotel visuals increases every year. There are different types of visuals such as hotel pictures, 360 degree virtual tours and videos. Consumers also share more and more their own hotel visuals on social medias like Facebook or Twitter. Visuals can also be seen on a variety of sites like TripAdvisor, Travelocity.com,..., in addition to the hotel webiste.
Hotel visuals are very beneficial in promoting the hotel, and they play a very important attractive role for the customers, or on the contrary, they can dissuade them from booking this hotel. Indeed, as a travel shopper, I would rather pay a little more in a hotel with nice pictures rather than a one with old pictures. I would be more attracted to the pictures that seem more recent, although the hotel may be of poorer quality or service. This is why it is extremely important for hotels to update their visuals and also not neglect them by using cheap material, ... Many hotels tend to be careless about their visuals because of a lack of budget, but I believe they should cut down expenses on other projects. Hotels should update their pictures frequently, and they should create videos and 360 degree virtual tours. They are unique selling points for the hotel.
I believe that hotel visuals are part of a hotel's business card.
Link to the article
I definilty agree with you ! this week, i had decided to write about the decision making process of the guests : and guess what ? For 78% of them, the most important criteria is finding a visual of the hotel ( pictures, video...)
RépondreSupprimerToday, guests have the possibility to have so many information, and the technology enables us to so such extraordinary thing regarding the visual, that i believe a hotel CANNOT not have any visual on its website!
Visual gives the atmosphere of the hotel, the design, and i totaly understand why it is so important in the decesion making process.
I totally agree with you regarding the importance of the visuals for hotels. Visuals must be an important step of the construction of the website and should be taking in consideration by everyone. Good visuals can change the mind of the customers and can definitely determined their choices to book or no in your hotel.
RépondreSupprimerFor my own opinion I really appreciate the hotel website which post video of the hotel or 360° virtual tour as you said. It is very important for the customers to have a look of the reality and have a real image of the hotels. Of course new pictures are helping but the pictures need to fix to the reality in order to not make wrong promises to the future customers.