Comment on Deborah's article - Are customized prices next for the travel industry ?

I believe customised prices can be very tricky for consumers. Indeed, some people may not understand the variations of prices as they do not automatically read the conditions of sales involved, so they book the cheapest price without reading the sales policy. I believe their is a duty for the company to be very clear with these sales conditions, as they are not always very well explained. On the other hand, there is a duty for the guest to read these sales conditions.


I agree with the fact that airline companies can sell additional services such as additional meal, or a bigger seat. I encourage upselling as long as the guests are willing to pay for these services. We can already find this time of upselling in the hospitality industry. Some hotels have added the dynamic packaging to their booking engines, to encourage consumers to book additional services while booking the guest room.
 
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