Comment on Emilie's article - How travelers use online and social media channels to make hotel-choice decision?

I agree with the fact that it is better for hoteliers to get direct bookings rather than reservations through OTAs as they have a high commission rate. As Emilie pointed out, it is important that hoteliers understand guests booking priorities. This article and Emilie's comment are interesting and relevant when they state that hotels should be more visible on search engines and social media. These web tools are part of the booking process, as well as hotel reviews websites. Hoteliers should also bear in mind that nowadays, customers are looking for the best deal rather than brands.

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