I found this article very interesting, as it shows the results of a survey made by travelleaders.com. It reveals the 2011 business travel trends: the top five selection for business travellers while choosing a hotel and the level of business travel for 2011.
The top five selection while booking a hotel room for business travellers are:
- Location - near meeting venue, or business company (82.8%)
- Rewards program - frequent guest points (ie. Miles and More) (54.4%)
- Free WiFi - in guest rooms (31.4%)
- Near Airport (17.7%)
- Free breakfast (13.2%)
In regards to companies business travel policies, a slight majority answered to say that their had not been any changes compared to 2010, apart from an increase in the level of business travels and therefore in hotel bookings. Indeed the survey showed that the booking levels would increase to 39.7% (28.6% in 2010).
This increase is positive for the hospitality industry as it will give a boost to the activity. However, the hotel activity will have to wait until 2012-2013 to regain the activity of 2007. Furthermore, hotels still have to be creative to stay attractive and competitive as although the level of business travels will increase, companies still try to reduce travel costs.
Link to the article
I like our analysis and I think this kind of survey is very important because it could help hotels to redefine their targets.
RépondreSupprimerHotels can use those surveys to know what they have to improve to attract more business travelers by being creative and innovative.
This article and your comment are very interesting. I think this survey is very important and can be useful for hoteliers.
RépondreSupprimerIndeed, with those surveys, a hotel can know and understand how to attract more business travelers and so, increase its business customers.
I think that a hotel need to be creator and innovative, in order to attract more and more business travelers, because, in many hotels, more half of their customers are business travelers. Thus, it is important to do all the necessary, to attract more and more business travelers, and thus to guarantee a good occupation.
To conclude, I think that this survey is essential and primordial for hotels, because it gives a general view of the business travel trends.
I totally agree with you. This survey is very interesting especially for hotels who can improve their services by reading this kind of survey.
RépondreSupprimerMore and more hotels need to be different from each other and really make the difference in order to be the top of the market. Attracting guests is also an important points in order to make more profits. Business travelers are more and more important, especially after the economic crisis, so hotels need to also focus on their comfort to make sure to create a kind of engagement with their guests.